Search Engine Optimization, widely known in the web world as SEO, hasgained a lot of attention in the last few years. SEO techniques are appliedto web pages so that they are ranked higher by the search engines (likeGoogle, Yahoo, AOL etc.) for targeted key word searches. Please feel freeto use these tips to optimize your web pages for a better search engineranking.

Provide navigational links to all your web pages

In order for any search engine to index all the pages of your site, it shouldbe able to find them. An efficient navigation system is very important in thisregard. Avoid using images, JavaScript or flash navigation links, becausesearch engines look for HTML link tags for indexing!

Content is king

Search engines index the content of a website, and the more content youhave, the better. Add relevant content to your website. I mean, if yourwebsite sells dogs and cats, you can add reviews on the dogs and catshave. This will also attract potential buyers to your website. Usually doglovers do research first before they buy online.

Use keywords in text

In order to target keywords in searches, use the same keywords in thetext. For example, an article on web design standards-based layout will usethe keywords design and standards and layout instead of using architectureand templates. However, using the keywords repeatedly does not helpeither.

Use synonymous phrases in title, meta tags and headers

Include related words and phrases in page titles, text, and header metatags. This will expand the range of keywords that the web page might belisted under. For example, my page has a title of "Search EngineOptimization Tips and Tricks - HTML, CSS, XHTML - FierceStreetNetworks!", while this specific tip header is "SEO: Optimize Your WebPages". This page has been targeted for anyone searching for either ofthese words. Search engines value the page title, meta tags and pageheaders (within HTML H1 tags) more than any text in the page.

Use descriptive links using key words

When linking to web pages within your website, use descriptive words inthat link to describe that page. Advanced search engines use these wordsas the keywords defining the content of the page.

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1) You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - That's Direct Marketing

2)You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says:

"He's very rich. Marry him." - That's Advertising

3) You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say:

"Hi, I'm very rich. Marry me." - That's Telemarketing

4) You're at a party and see gorgeous girl. You get up and
straighten your tie, you walk up to her and pour her a drink, you open the door (of
the car)for her, pick up her bag after she drops it, offer her ride and then say:

By the way, I'm rich. Will you marry me?" - That's Public Relations

5) You're at a party and see gorgeous girl. She walks up to you and
says:

You are very rich! Can you marry ! me?" - That's B rand Recognition

6) You see a gorgeous girl at a party. You go up to her and say:

I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback

7) You see a gorgeous girl at a party. You go up to her and say:

"I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap

8) You see a gorgeous girl at a party. You go up to her and before
you say anything, another person come and tell her:

"I'm rich. Will you marry me?" and she goes with him - That's competition eating into your
market share


9)You see a gorgeous girl at a party. You go up to her and before
you say:

"I'm rich, Marry me!" your wife arrives. - That's restriction for entering new markets

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Google, being the leader in search engines till now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property, Google has became seriously quality conscious regarding the results it displays.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may even get you banned. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.

Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content will most probably earn you a penalty

Page cloaking. There is a common practice of using browser and bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination and because of this you should stay away from auto submitters. Its always better to check first if your domain is submitted already in a certain search engine before you try to submit it again.
Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.

Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.


About the Author: For more Hot tips like this check Kamal's site http://www.xrblog.com/adsense
Article Source: http://EzineArticles.com/?expert=Kamal_Subhani

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A lot of Google AdSense publishers are banned from the Google AdSense program for invalid clicks. Some of these Google AdSense publishers manage to get their AdSense account reinstated. However, majority of them failed to do so. As a result, they are banned from the Google AdSense program.

Google does not reveal any specific details about invalid clicks in order to protect their proprietary invalid clicks detection technology. Hence, you would not know who is generating these invalid clicks on your site or where these invalid clicks come from.
If you are not getting any details of the invalid clicks from the termination letter, it may be a good idea to learn how Google defines invalid clicks and ways to detect invalid clicks.

Google defines invalid clicks as:
Manual clicks intended to increase publisher’s advertising
Clicks by automated tools, robots, or other deceptive software.

So how does Google detect these invalid clicks and how would they know which clicks are invalid? Google AdSense team uses three powerful tools to detect invalid clicks:

• Detection and Filtering Tool: Each click on an AdSense ad is monitored by Google system. Google will record the IP of each click, the time of the click, duplicate clicks and various click patterns. Google will use these factors and filter out potential invalid clicks.
  
• Advanced Monitoring Tool: Google uses its proprietary software to monitor invalid click activity. They are constantly working to improve their technology.
  
• The Google Team: In addition, Google has a team that uses specialized tools and techniques to examine individual case of invalid clicks. When Google system detects potentially invalid clicks, a member of this team will examines the affected account.

Despite the effort that Google put in to improve their invalid clicks detection technology, there are few innocent publishers whose AdSense account has been suspended or banned temporarily for different reasons. For example, a sudden spike in your AdSense earnings would probably raise the red flag in their system and cause your AdSense account to be suspended. If your AdSense account is suspended for invalid clicks which you did not commit, Google provides you a way to make your appeal:

http://www.google.com/support/adsense/bin/request.py?contact=invalid_clicks_appeal

A Piece of Advice
When you are making your appeal via email, you should stay calm and plan the right strategy. You should be patient when dealing with Google and most importantly you should be polite when communicating with them. You may take initiative to provide them with all the documents they need.
[1] A Complete Google AdSense Guide
[2] $10K Worth of Resell Rights Products Giveaway
[3] Free Classified Ads for Subscribers.

Article Source: http://EzineArticles.com/?expert=Casey_Yew

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“Top 10 Tips For Generating Big Traffic To Your Blog Today”

Let’s face it, blogs (or weblogs) are getting incredibly popular amongst people with an internet connection due to the ease and practicality of setting one up.Despite this however, there is no value in having a blog if no one is visiting and reading it!Therefore, it is important to know exactly how to drive traffic to your blog if you desire to increase your readership or monetize it.To do that, here are 10 quick tips to generating more traffic to your blogs:

Tip 1: Reciprocal Linking

One of the most proven ways to gain targeted traffic is to exchange links with other bloggers or site owners. This is a task which requires a little work – by sending an email request for a link exchange with a few follow ups but the results are worth it.Another linking method is to simply write a testimonial for a product you have purchased. If your testimonial is good, product owners will usually publish it on their sales page with your blog URL included.If you want to skip the traditional way of exchanging links and go for the easier way, you can automate the process with various software and services found on the net. Just do a search at Google.com and you will have a list of these.

Tip 2: Blog Commentaries

Do you know that your comments also have high potential in generating targeted traffic to your blog and is an effective linking strategy?All you have to do is find a blog related to your niche and post your comments. At the end of your comments you can include a link back to your blog, this way people who are interested will be able to visit your blog as well. However you should never misuse this to spam other blogs.

Tip 3: Blog Directories

Blog directories are similar to search engines just that they cater only to searches for blogs. It is advisable to submit your blog to the major directories, some of which include feedster.com, technorati.com and blogstreet.com.Similarly, there are many blog services like pingomatic.com which you can use to ping your blog. Pinging your blog notifies the service that you’ve updated your blog. These services will then publish your new posts and you get traffic from interested readers and search engines.

Tip 4: Writing Articles

This is one of the best ways of pulling targeted, steady and long-term traffic to your blog. By writing your own articles and submitting them to article directories, you can invite a lot of targeted visitors to your blog.In order to generate traffic by writing articles, you need to include your resource box at the end of every article you have written. The resource box is where you promote and introduce your website or blog.To truly maximize your results, you need a system to create, submit and leverage off your articles easily. One of the best available is seen at http://EzineArticle.com/aa.htm

Tip 5: Writing Press Releases

Press release is a very effective way of generating instant traffic to your blog. Although press releases only pull in short-term traffic, they can work very well if you continuously write and submit press releases regularly while monetizing the traffic received.PRWeb.com is one of the oldest and most trusted sources for news distribution on the web. Or you can use an automated press release service like http://www.SubmitYourPressRelease.com to do the work for you quickly.

Tip 6: Start A Blog Mailing List

The phrase “the money is in the list” is true in all businesses. If you want to succeed online, you must start building your own list of targeted subscribers. You can send your subscribers to your blog anytime you have new posts.By the same token, you can also get your blog readers to subscribe to a ‘blog update’ list which can be used to notify them when you have updated your blog. REPEAT traffic through returning visitors is a key traffic strategy and you can control that with this method.

Tip 7: Publishing Your Own Ezine

You can also provide your subscribers with useful information in several series with an autoresponder. An ezine is often called an online magazine. By publishing your own ezine, you are able to attract readership to your blog when you advertise it in your ezine.

Tip 8: Pay For Traffic

If you have a good monetization strategy for your blog through affiliate programs, Google Adsense and a mailing list, you should consider using paid advertising to drive traffic to your blog.Recommended options include pay-per-click advertising, ezine advertising and huge banner exposures.

Tip 9: Giving Out Free Reports

Give out free viral reports to promote your blog. Providing useful information in your free reports can trigger your readers’ interest to know more about you and your websites. More information on this tactic can be found at http://www.MiniEbook.com.

Tip 10: Niche Discussion Boards

Discussions boards or forums can deliver targeted traffic to your blog. If you have a blog about gardening, try searching for a related niche forum with huge traffic to participate in.Most forums will usually allow you to include a signature file where you can write a few sentences of words. You can invite people to visit your blog through the signature file by posting more regularly.In conclusion, realize that getting traffic to your blog should not be viewed as a one time effort. Commit and focus on a long-term strategy in order to succeed. It is all about gaining momentum.Once you get a decent amount of traffic to your blog, you will attract more visitors to it everyday as you work on it. As time goes by, you will have an amazing amount of traffic to your blog which you never thought was possible!

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